Friday 8 October 2010

Music Video Analysis 2 - Genre

The video I’ll be analysing is Talk You Down by The Scrpt, who is represented by Sony Music. The director of Talk You Down is unknown as I was unable to find the director of this music video but it is a soft rock genre based on the performance and use of instruments such as the drums, electric guitar and a keyboard. This is a similar genre as the artist that i'll be focusing on who is Kate Voegele. The video to this song is also similar to the storyboard I made for Kate Voegele - Say Anything as it's about a couple who had fallen out and things are leading towards seperate ways which is similar to Talk You Down storyline.



These instruments represent the genre of rock but as the music is not as heavy or aggressive it is known to be soft rock because of the melody.
Throughout the music video the lyric almost exactly follows the visuals as the song goes along.

“Grab your suitcase call a taxi
It's 3am now where you gonna go?
Gonna stay with friends in London
And that's all I get to know.”

During the music video, as it sung these lyrics the visuals shows the exact meaning when the girlfriend leaves with her suitcase and calls a taxi as the boyfriend runs after but just misses her. The background scene is presented cold and dull as it’s representing the time of day to be 3am, yet again it shows obvious visuals towards the lyrics. As the music goes on, the visual continues to follow the narrative.

When these lyrics are sung it shows the girlfriend who’s leaving, in the taxi on the way to London where she’s planning on staying and the focus of the boyfriend chasing after her in his car behind.

“Just a cigarette gone
No you couldn't be that far
I'm driving my car to where I hope you are
Maybe I can talk you down
Maybe I can talk you down
We're standing on a tiny ledge
Before this goes over the edge
Gonna use my heart and not my head
And try to open up your eyes
This is relationships suicide
'Coz if you go, I go...
'Coz if you go, I go...”

The visuals amplifies the lyrics as it represents the meaning of the lyrics as he’s chasing after her, wherever she goes he will follow as all he wants to do is “talk you down” which shows that he’s trying to pull her back and talk things out.
Throughout the video it mainly focuses on the ride between the boyfriend chasing after his girlfriend so the only visuals will be of this as the whole meaning of the music video is chasing after the person you love to get them back.

As the music video is based on a soft rock genre, the music and visuals also shows an obvious statement. Throughout the video there are numerous cross cut of a performance base scene of the group playing together with instruments of an electric guitar, keyboard and drums. These equipments represent the genre and its music type.
Throughout the music video it does not display any notion of looking or sexual display in any way so therefore there’s also no references of ‘looking’.

In the video is includes close-up of the leading singer at the beginning of the video as he performs the song. His emotion as he performs is represented in a vulnerable, weak state as the music and lyrics is based upon a heartbreak situation.

As the music video is a performance base video, the record company is looking to sell toward listeners who enjoy the lyrics rather than the visuals of the song. It is also promoting towards an audience who likes the Script genre base, such as soft rock, and their fans as well.


In conclusion I think that the music video itself is too vague as it follows the exact words being sung therefore we know what we are looking forward to a video which could be a boring outcome for some as they might want to see something different from the Script. There was not much to talk about in relation to the genre as it did not show much but just the instruments that are used. Also “Talk You Down” is focused as performance base which could be found as a less motivated group to present something rather than a video of them performing most the time as a music video is suppose to be something you would want to watch as it shows a story behind the song yet all it performs are The Script on stage. But yet this could be one of the record company’s factors as he’s trying to reach out to listeners not those who expect visuals. Overall I do enjoy listening to The Script music but the video is really basic with an obvious story image behind it, as follows with a few others of their songs which has made me to stick with listening rather than watching their music videos until a different one is released. The genre of the group is a suitable scene for the them as they perform it well and I really do enjoy their music.


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As Kate Voegele has various genres that are related to her type of music, I will also be analysing a music video in relation with the Pop/Rock genre which Kate Voegele is also classified as.



The second video I’ll be analysing is When You’re Gone by Avril Lavigne. When You’re Gone is a Pop/Rock genre which is also in style of the same genre of the artist, Kate Voegele, therefore I’ll be analysing the aspects of this music video in relation towards her music. Avril Lavigne is also a Pop/rock artist and her song, When You’re Gone is about losing a loved one because of situations which might have torn them apart and having to leave because of heartbreakers, war or accidents.
When You’re Gone was realised on June 19th 2007 and it was directed by Marc Klasfeld. The genre of the video is a Pop/rock theme as you could tell by the costume of Avril Lavigne outfit, and her make-up as she is wearing a dark, thick patch of black eye shadow and eye liner to represent the vulnerability of the song as it is about having to be apart from you’re love ones. Her costume also, is a long ivory white dress which looks worn out and old to present a past remembrance of the song theme, and with the dress being long so it covers most of her body, this could also represent her in an insecure person, based on the genre and the background of the song. The dark make-up that is on the artist image also represents a dark affect of the genre as a Pop/rock genre usually uses the colours red, black, white or any format of dull, depressing contrast such as the background colour also, there was not shown any sunshine in the daylight until the very end when all breaks out. The tone of the music is very soft as it only used one instrument as the main focus which was the Piano. A Piano is known for soft symphonies and this can visualise the pop genre of the artist and the music.

The relationship between the lyrics is different from the previous analysis to The Script, Talk You Down, as Avril Lavigne song does not follow any exact visuals towards the lyrics. The song When You’re Gone follows a story behind it and represents the features in three different scenes. One is when a husband/boyfriend has to leave their lady who is also pregnant to go into war for the protection of his family, and represents the hardship that she has to cope with while the father of her baby has gone into war with such danger hovering around him and worrying that he might be gone forever because anything can happen there, even the worst but all she has is nothing but hope. The second scene shown was of a girl and boy who are in love with each other but then the girl’s mother caught them together and restricts them from seeing each other by pulling the girl away from him and separates the both from being together. It also shows the struggle that the girl goes through and the emotions after having to leave her boyfriend which affects the relationship between the mother and daughter. Lastly the third scene shown was of an old man who has lost his wife and the grief he’s suffering from to just see her for one last time yet all he does is stay at home.

“And the clothes you left, they lie on the floor
And they smell just like you, I love the things that you do.”
As these lyrics are sung, the visuals shows the old man looking through his wardrobe and finding clothes of his wife that still smells exactly like her which makes him remember his wife all over again, as though she was still there.
The relation between the music and the visuals is that whenever the song comes to the chorus the music becomes more stronger and louder rather than a soft tone, this represents the genre and the visuals focuses on each different scene, representing the hardship and memories they had such as for the woman who had to send her husband into war, she’s seen to be watching the battle of this war and expresses her emotion and suffer through this, the visual of the teenage girl is presented dwelling onto memories and looking through old pictures of the couple, and the old man is seen to be going through past memories and features of his wife such as her clothes and just keeping them close to him so he can keep her close.



As the lyrics and the tone of the music comes to the end verse, the music starts to become stronger and the visuals begins to be shown brighter with the walls being knock down. This represents freedom of everyone’s pain and heartache that they’ve been going through and as this happens the music becomes more upbeat as though something good is releasing and their answers are being listened to. The visuals of these acts are represented with the characters becoming more happy rather than upset and depressed as the wife went to the war group and as she’s been waiting for just one text message from her husband to let her know that he’s fine, it is at that moment she receives it and felt all burden and worry disappearing from the gray cloud that was hovering over her. The teenage girl was then set free and went back to the place they always spent with each other and where their engraved initials were on a tree birch and let her heart free with all the memories kept in her mind, this became a relief for her to see this. The old man built up courage and presented himself well into a suit and gathered up courage to visit his wife at the graveyard and spent some time with her spiritually.

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