Friday 22 October 2010

Digipak Analysis #1




The artist name is Jolin Tsai. She is a Taiwanese singer, dancer, designer and an actress.
The font/lettering is best described as italic and futuristic as it represents the personality of the artist and her background as an artistic artist.

The physical appearance of the star is represented as a powerful image. The pose she is presented in shows the standard of her performance and the type of artist she is (pop genre). The high angle used in this pose represents Jolin as the spotlight; all attention is brought towards her as the selling target is based upon her music. The costume she is wearing shows that she is passionate about her dance career as well as the music, striking the expression of a real class dancer. The whole cover really brings out the personality of who Jolin Tsai is and how she wanted to express her vision into her arts.
The dominant image within the front cover is Jolin herself, striking the image of a dancer. This suggests that the album is going to be very personal to her as there are no other effects or images contributing to the cover.

The title of the album is Dancing Diva, yet again this signifies the personal statement that was put into the album, as Jolin sees herself as a Dancing Diva.
Dominant colours include a light sky blue, glowing soft pink and yellow. These connote a bright sense of tone the music would include; the bright colours could represent the upbeat, soft music the album includes.

The artist fits into the genre of Pop; this is signified by the design of the cover and the colours used. The language of the album “Dancing Diva” also gives away the genre idea. This artist would appeal to audiences who are Taiwanese as the language is different and those who like the pop genre music. The cover is appealing to this audience because of the colours and the image used to represent Jolin as a dancer, this would be an appearance of which target audiences would look for as an interest in Jolin Tsai music.

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