Audience Feedback

The above print shows the audience feedback we've received from posting the video link on Facebook. The range of the received feedback are from young adults/teenagers possibly age between 16-20. The feedback that we had received are both positive and negative with advice and help provided on how to make it better, which is a good opportunity for us to create as an improvement. The improvements required were that the video needed to use a variety of different camera shots such as close ups on the artist, camera movements along with the climate of the song and different angles on the argument scene to show each of their facial expressions whilst arguing. The audience felt confused of the scene of the guy and another girl in the bar talking so therefore we would remove that part of the scene and create a different position for this scene. They all believed the main artist was singing as the lyric syncing was exactly on time with the actual performance of the song. The audience felt that some parts of the video was blurry so therefore the parts that was not very clear will be filmed again into a more focus aspect. Some of the audience had given their own ideas, what they would like to appear in the video such as a kissing scene. Some of the audience wanted to have a change the argument scene, rather than in a house, which to the them seems like a typical setting, to maybe something in the park or a restaurant yet even a station, some place more realistic. However, they had all enjoyed the song. They had also liked how the song and the visuals related so they could understand the song as the narrative performs the lyrics. The most enjoyable, positive outcome the audience noticed while watching was the performance part of the as the syncing was perfect and actually believed that the artist could possibly be singing the song herself which drew their attention to the video however when the video strike into the narrative performance, the scene did not approach them well as the audience thought it was dull and boring because not a lot was happening for the them to follow or to be attracted and interested in, therefore the boredom struck them dow overall the video feedback has seen to be a well attempt but with a lot more improvements and action needed, and become something original and different.

Rough Cut

Shooting Schedule

Before taking the creation of the music video further, we had to retreive permission from the artist and for this a message was sent through youtube to the artist herself.



19th October 2010 - Before the progression of our recording, I e-mailed the manager of the Audio Underground studio to organise a day that is suitable for recording and the manage of hours acceptable to use including cost arrangement.

Evaluation Of Planning

Using Goodwin’s theory, we have based the music video via his theory with the use of linear narrative (beginning to end) and performance. The story begins of with an argument and ends with a typical happy ending. There is a strong relationship between the lyrics and visuals. The line “Well we can still have these tattered pages what do you say we start over baby” the scene in the music video shows that she is giving him another chance for their relationship and doesn’t want to throw out all the memories that they have gone through. Also there is a relationship between the music and the visuals as the chorus begins, a cross cut is used directly to show the performance and the pace of music gets stronger. We follow the typical conventions of pop-rock genre as we use both performance and narrative. Also, in the performance part of the video there is a band in the background just the way a pop rock genre would use. The use of the instruments used is typical instruments that we would use in a rock genre such as guitars and drums. The development of the star is shown gradually with the different costumes that the star is wearing. She wears casual clothing in the beginning narrative but in the performance her costume changes drastically showing her feminist side and the maturity. It also interprets that she’s putting her problems aside her and being the stronger person. Close up shots of the star’s image is used a numerous number of times to keep in the mind’s audiences that we are concentrating on her image and the person she is. This will increase the fame in a rapid pace. The inter-textual references is referred to the artist Pink to the song “Don’t leave me” as from the beginning the couple both argue which also occurs in the music video of “Say Anything”.

Shooting Diary

27th October 2010 (7pm-10pm)

* Location - Mary Janes Bar, Tower Hill
- We are filming the guy having a good time and filming him talking to another girl whilst forgetting his current girlfriend.
- No props were needed.

28th October 2010 (12pm-4pm)

* Location - Audio Underground Studios, Hackney
- We are filming the performance part of the music video with the guitarist and the drummer presence. Both of the guys have learnt the song also.
- Props needed: drums (which were provided at the studio including the amps), electric guitars and microphone.

4th November 2010 (9am-1pm)

* Location - Samar's House, Crossharbour
- We are filming the narrative part of the film which starts from the beginning with the couple arguing. The guy walks out after the argument and packs his clothes. We then film him walking out in the open area which is also located in the same location.
- Props needed: bag, clothes and phone

Magazine Adverts #2

The name of the artist is Manic Street Preachers
This connotes the relation of their background behind their music and theme of Politics. Street Preachers represents preachers to perform on the streets whereas Manic is the insanity, craziness of this. The font/lettering is best described as basic. It is simple black colored font lettering; this can represent the relation behind the image of black and white thoughts, commutating a blank, empty mind with only but simple words to express the advertisement of the album.

The physical appearance of the star is nude. The position of the star is in a moment of the star taking an image with a Polaroid camera. This image can reflect his own image through a mirror which is why the result of the image is blank, or as the band is focused more on the political side, the image taken can be about an influence or an event. The pose of his position is very still and steady of a mid shot which represents a sharp view of his pose. The facial expression expresses focus and concentration which can represent dedication with music perhaps but the costume of him being half nude, this can reflect his comfortability with photography but the star image on this cover is a young man called Tim Roth. By using him on the cover, this represents the political side of the band features as Tim Roth is a member of the British Communist Party who is now a supporter of the Green Party of England and Wales. Through my research behind Tim Roth it has proven that he is a very political person which suits the design of Manic Street Preachers arts and music who is perfect to advertise their music, someone who understands their theme.

The title of the album is Postcards From A Young Man. From research behind the album, it has been told from the magazine, Wire “one last shot at mass communication”, this signifies an invention of the artist Manic Street Preachers to get their views and point across towards society with the society and becoming a balance by creating an album like Postcards From A Young Man, a last chance to success.
A dominant colour includes black and white. These are solid colours to represent bold attention to their album and attract audiences to listen. Black and white are also used to represent a strong hold of passion or determination, therefore along with the use of the two colours into the album advert, this connotes a connection with their lyrics and views as well as their fans as it is not colours needed to stand out but their expression of their music.

The CD is produced by Dave Eringa. This appeals to the audience because it allows audiences to understand and perhaps have support with their own thoughts. The record label is Heavenly Records. This represents their genre and support more highly supported as they are also a London base record company which provides more availability and understanding as Manic Street Preachers are an UK band.
The artist fits into the genre of Indie/Alternative Rock. This is signified by sound and image of the artist and also the structure and format of the album cover. Black and white represents a dull, bold attention and also the image of the artist is in style of the genre. Attitudes and values associated with this genre include strong commitment with political issues along with society.

The target audience for this CD cover is indie/alternative rock listeners and also fans of the Manic Street Preachers. The cover is appealing to this audience because of the main star image of Tim Roth, as audiences would recognize the star and understand the meaning behind the album which would intrigue them onto listening to their music as it includes their interest and type of music genre.

Magazine Adverts #1

The name of the artist is Gwen Stefani.The font/lettering is best described as royalty and power as this connotes her self-respect.
The physical appearance of the star is represented as a glowing queen, posed in a position where she is relaxed and does not care about her standards, hence the facial expression. The low angle shot represents her in a powerful manner, whilst she looks downwards into the camera to show her power seen as a queen.
The dominant image within the front cover is the centre image of Gwen Stefani herself as she is the main focus of the advertisement with the use of yellow, white and red. These colours represents power and fierce within the artist. The title of the album is Love, Angel, Music, Baby.

The artist fits into the genre of Pop, Dance, Rock and Electronic. This is signified by the attitudes represented in the cover and upon her music which values associated genre such as rock and pop.
The target audience for this CD cover is pop/rock listeners as her music is based on the genre. The cover is appealing to this audience because of the attitude shown on the main image of her, who sees and know Gwen Stefani to be this style of artist image.